SERVICE DESIGN MARATHON 2021
The marathon service design is ten cases. From railways in Japan and fintech startups in India, to Finnish universities, drones in the UK and social arts in Latin America! _Cc781905-5cde-3194-bb3b-136bad5cf58d_
This is a conference in a convenient format! Online, 2-3 times a week, one case a day.
A variety of topics and speakers! Live presentations and honest answers to questions. Simultaneous translation into Russian.
Mar afon was organized and is being held for the second time Service Design Network UA Chapter i Agency
Expand your horizons. Learn how designers design services in different countries and what they should learn.
All the details: how the task was formulated, how the users researched and learned, what they focused on, and how they tested the solutions. And most importantly: what a result for business and society has been achieved. And if something remains unclear - the speaker will answer your questions during the speech!
The marathon is already in full swing! We have recorded the speeches of the first speakers for you. But some of the performances will be available only "live". Don't miss it!
Please register to receive your ticket for all presentations.
A marathon is a non-profit event. We reinvest all funds in the promotion of service design.
SERVICE DESIGN AS A STARTUP FOUNDATION.
A recording of the performance is available for registered marathon participants.
We will tell you how used their service design skills to help build Livio Health in 3 months. This is a startup that specializes in the field of palliative care.
We used Service Blueprint as a way to unite the efforts of team members. As a result, we have developed and implemented a service that provides an exceptional experience for patients and caregivers.
The case will be presented by Molly Fuller, product owner of Livio Health, USA.
Molly Fuller has worked as a service designer for the US health care system for the past ten years. She currently owns a palliative care startup product called Livio Health and also operates her own clothing line for teens with sensory impairment.
April 29, 18:00 in Kyiv - MOLLY FULLER, USA
IF WE BUILD IT, WILL THEY BE USED?
A recording of the performance is available for registered marathon participants.
Find out how the Indian fintech company has moved from a failure in the B2C market to 2.8 million regular B2B customers in less than three years.
Using Service Design, we helped them understand what the market wants to buy. We kept them from costly market research, helped test and validate market opportunities. As a result, they have released a much more mature solution that has been recognized by customers.
Case presents Dr. Vidya Priya Rao, founder of Innovatus Marketers Touchpoint LLP, a strategy, design and innovation consulting company based in Mumbai, India. She is also the head of the Indian branch of the Service Design Network. Vidya helps companies harness their innovation potential and provides a unique insight into how modern companies should operate.
April 26, 18:00 in Kiev - DR. VIDYA PRIYA RAO, INDIA
We reinvest all funds in the promotion of service design.
Each ticket provides full access to all cases.
WHAT WAS THE BIGGEST CHALLENGE FOR STUDENTS IN 2020?
CO-DESIGN WITH USERS IN THE PAndemic Era.
A recording of the performance is available for registered marathon participants.
What services are important for students? What application do they need? Are their needs universal? _Cc781905-5cde-3194-bb3b-136bad5cf58d_
I will demonstrate how, together with students and staff from three Finnish educational organizations, we created the MVP of the digital service during the global pandemic.
The project included an academic course focused on teaching students the basic skills of design anthropology and digital service design. The pandemic caused several changes and modifications to the project, as several stakeholders were unfamiliar with either the tools or the remote collaborative design processes.
The case will be presented by Anna Haverinen, PhD, anthropologist designer and analyst. Over the past ten years, she has helped major brands, startups, teams and individuals better understand their industry, customers and end users. She specializes in providing strategic and qualitative product analysis and business development.
May 3, 18:00 in Kiev - ANNA HAVERINEN, FINLAND
GOOD DRONE. HOW TO USE IT IN THE CITY?
A recording of the performance is available for registered marathon participants.
How can we use drones in urban airspace? Drug delivery, first aid, infrastructure monitoring? How to understand the needs of all stakeholders in this ecosystem? In this case, you will learn how we involved stakeholders and what design approaches we used to gain deep insights. And also, how to create tasks for designers based on the received insights.
The case features Clara Llamas and Audra Reagan.
Clara Llamas, Senior Service Designer, Livework Studio, UK
Clara has more than 17 years of experience in business strategy and applied innovation research internationally. At Livework, she works closely with the UK's largest innovation fund to address social issues and has experience in developing organizational change in complex global organizations. Clara was originally an anthropologist with a master's degree in service design and innovation from UAL. She has lived in 8 countries and is interested in eco-design and design ethics.
Audra Reagan, Service Designer, Livework Studio, UK
Audra is a service designer and knowledge management enthusiast. She has been working at Livework Studio since 2016, developing Livework knowledge management practices and working on complex maintenance tasks. From IT outsourcing to the spread of health services. Her projects include creating design opportunities with a global sportswear company and exploring usability for the UK government's digital service.
May 6, 18:00 in Kiev - CLARA LLAMAS and AUDRA REAGAN , UK
We reinvest all funds in the promotion of service design.
Each ticket provides full access to all cases.
HOW CAN WE DESIGN AN INTUITIVELY COMPLEX ELECTRONIC DEVICE AND EXPERIENCE ENGINEER?
A recording of the performance is available for registered marathon participants.
Learn how service design has helped the manufacturing company increase sales, reduce time to market, innovate, etc. Mycronic is a global B2B company that develops and manufactures machines for assembling new electronics. They hired Mandalah to train the cross-functional team in design and innovation techniques. Their goal was to improve user interaction with instruments and optimize the production process with the help of analytical tools.
The case is presented by Valeria Ossio, Senior Service & Strategic Designer at Mandalah, Germany.
Valeria is a member of the Mandalah innovation company team in Berlin. She has led global innovative product development projects for Mars, Recaro and Mycronic and worked as a strategic designer on projects with Generali and Henkel.
Prior to joining the Mandalah team, she led international customer engagement projects for the Volkswagen Group as part of the AutoVision business innovation team. Valeria has also innovated in the public sector, improving online and offline student apprenticeships in Scotland. She received a Master's degree in Visual Communications from the University of the Arts in Berlin and then a Master's degree in Service Design from the University of Dundee in Scotland.
May 10, 18:00 in Kiev - VALERIA OSSIO, GERMANY
DIGITALIZATION OF JAPAN'S RAILWAYS. FROM ANALOGUE TO DIGITAL PERFECTION.
A recording of the performance is available for registered marathon participants.
This presentation presents an example of service design and digital transformation of the West Japan Railway Company. Japan's railway companies provide excellent service to passengers. But the organization and its culture have not changed since the analog era. Therefore, the culture of the organization becomes an obstacle to the introduction of digital services. We helped to overcome this situation with the help of co-design and prototyping.
The case is presented by Taro Akabane.
Taro currently works for Concent, the first service design agency in Japan.
As a service designer, he was responsible for various projects. He is responsible for implementing design thinking in public and private organizations.
He has also translated and published several service design books for Japanese service designers, including "This is Service Design Doing", "Service Design - From Insight to Implementation", "Designing for Service" and "Good Service". .
He is the head of the Japanese branch of the Service Design Network. He also has a service design class at Senshu University.
May 16, 11:00 in Kiev - TARO AKABANE, JAPAN
We reinvest all funds in the promotion of service design.
Each ticket provides full access to all cases.
EXPANDING THE PRACTICE OF SOCIAL ART
A recording of the performance is available for registered marathon participants.
Social arts interventions to change the behavior of vulnerable communities have become a new practice in Latin America. But how can artists carry out their interventions when they are in isolation and not allowed to visit the community? How can we develop a truly working digital + interactive + art service that can change the behavior of community members? During this session, Javier will talk about a project that describes how this was done for Colombia, Mexico and Paraguay.
The case is presented by Javier Durango
Service designer and strategy director at Háptica Agency in Bogotá, Colombia.
Javier has a double degree in design and business management from the University of Los Andes and has spent 5 years designing and implementing human-oriented services, conducting seminars and training numerous clients in a variety of industries in Colombia and Latin America. He is particularly interested in research in the field of design and interaction design.
May 18 , 18:00 in Kiev - JAVIER DURANGO, COLOMBIA
DEVELOPMENT OF SOUTH AFRICA: ONE BUSINESS FOR ONCE
In South Africa, small businesses make up 91% of all business and provide jobs for more than 60% of all workers. However, 70% of small businesses fail within the first two years. Together with a South African telecommunications company, we decided to become leaders in small business and developed the first online trading platform on the market. The platform is designed to help small and medium-sized businesses get the tools they need, the advice they need, and new ways to grow to increase their chances of success in South Africa. Using the design and agile service approach, we were not only able to create an MVP in 4 months, but also to transfer a traditional telecommunications company to a platform business with digital technologies.
Case presents Hazel Scrimgeour, Service Design lead for Accenture Interactive / Fjord Johannesburg. Hazel holds a Master's degree in Service Design from the Royal College of Art.
She leads multidisciplinary teams to develop and implement new products and services for some of the largest organizations in South Africa. Her passion is to create a positive social effect with the help of her designs, realizing the goal.
May 24, 18:00 in Kiev - Hazel Scrimgeour
We reinvest all funds in the promotion of service design.
Each ticket provides full access to all cases.
THE FUTURE OF FINANCIAL SERVICES - UNSENSEABLE CHANGES IN THE BEHAVIOR OF CLIENTS
When we end the global crisis, how should financial institutions respond to the instability? Over the last year, the finances of individuals and businesses have come under enormous pressure. The lack of financial literacy in society has become even more apparent.
I will talk about the future of financial services and highlight a number of lessons and opportunities as a collective result of the work Hellon has done in the financial sector in both Europe and North America. I promise food for thought and provocation for all who are interested in the future. financial.
The case is represented by Timo Pätiälä , Managing Director and Partner of Hellon , one of the most innovative service design agencies with offices in Helsinki and London.
He currently runs a London studio and works with organizations such as John Lewis, Bank of Ireland, Musgrave Group, Tesco and Volkswagen. In addition to his role as Managing Director, he is also involved in the development of the company's business at the group level.
His passion is the art of corporate growth strategies, as well as spreading the idea that a good customer experience is a good business. In recent years, Timo and colleagues at Hellon have explored the possibilities of artificial intelligence and its applications in service design. Timo has a master's degree in economics with a focus on international marketing and leadership.
May 27, 18:00 in Kiev - Timo Pätiälä
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Rethinking the growth and monetization of the SaaS company
SaaS, which sells marketing automation software, could not determine what the current monetization issues were. Using service design, we helped them understand that the outflow of customers is associated with an adequate understanding of the needs and problems of your customers. This allowed them to offer a positive experience of working with customers, building a comprehensive support system at each stage.
Case presents Dr. Vidya Priya Rao, founder of Innovatus Marketers Touchpoint LLP, a strategy, design and innovation consulting company based in Mumbai, India. She is also the head of the Indian branch of the Service Design Network. Vidya helps companies harness their innovation potential and provides a unique insight into how modern companies should operate.
May 25, 18:00 in Kiev - DR. VIDYA PRIYA RAO, INDIA